Bang & Olufsen and Universal Music Group have announced a new partnership dedicated to musical excellence. The goal for both companies is straightforward: music lovers deserve to experience recorded music in the highest possible quality.
Copenhagen, March 25, 2013 - A shared passion for musical excellence has led Bang & Olufsen and Universal Music to reach across industry lines in an innovative partnership. The cooperation is all about naturally authentic sound – and making the enjoyment of music, at home or on the go – as close as possible to how the artist intended it to be.
The first joint activity brings together Deutsche Grammophon, Universal Music’s iconic classical label, and B&O PLAY, Bang & Olufsen’s new brand that lets music aficionados enjoy outstanding acoustics in even more places. B&O PLAY has recently introduced a new generation of award-winning design products specially created for digital enjoyment and mobile lifestyles – with uncompromising dedication to premium sound.
When Universal Music’s next 'Yellow Lounge London' event takes place on 8 April at Fabric in Shoreditch, B&O PLAY will be on hand and on-ear. Founded in Berlin, Universal Music’s Yellow Lounge movement has brought classical music to new audiences in new locations in a number of major urban centres. Yellow Lounge London guests will be the first to try out a brand new B&O PLAY product, and compare for themselves how the performances sound both live and in a Deutsche Grammophon recording – played on the latest B&O PLAY equipment.
Bang & Olufsen CEO Tue Mantoni notes that the collaboration is a first for Bang & Olufsen. 'We are extremely proud to join forces with Universal Music, and to make common cause for excellent sound with a global leader in recorded music. Universal Music works with some of the greatest artists and labels of all time, and they share our mission of bringing people musical experiences that are as close to the original as possible.'
Both companies will introduce further aspects of the new collaboration later this year, including exclusive Bang & Olufsen Yellow Lounge events in four major European cities during 2013 – all in the cause of musical excellence.
'We’re very pleased to be teaming up with Bang & Olufsen,' says Max Hole, chairman and CEO of Universal Music Group International. 'Our artists are driven by excellence in creating their music while Bang & Olufsen stand for excellence in listening to and enjoying music; we’re very excited about what we can achieve by working together.'